Latest Award Marks Second Time Company Has Been Honored in this Area
INDIANAPOLIS--(BUSINESS WIRE)--May 5, 2014--
For the second time, WellPoint’s marketing group has been awarded for
its work in making certain materials for its affiliated Medicare plans
easier for members to understand.
The company’s Medicare Marketing Regulated Communications Team received
a ClearMark “Award of Distinction” from the Center for Plain Language
for its work on the WellPoint affiliated version of Medicare’s Evidence
of Coverage (EOC).
The EOC is sent annually to Medicare members, usually in the fall,
giving them details about any changes to their plan from the previous
year. Much of the language is required by the Centers for Medicare &
Medicaid Services (CMS), but some elements can be changed. WellPoint’s
team focused on those parts, creating a new cover, highlighting
important points and reducing jargon. Early indications show a
significant reduction in the number of member complaints to CMS among
those who received the new mailing.
Previously, the same group received an “Award of Distinction” for its
work on another WellPoint affiliated Medicare document, the Medicare
Advantage Enrollment Kit.
“Medicare can be complicated,” said Marc Russo, president of WellPoint’s
Medicare programs. “Making it less complicated is part of our core
mission of being easy to do business with.”
The latest award was presented April 22 at the National Press Club.
WellPoint affiliates are PPO, LPPO, RPPO and HMO plans with a
Medicare contract. Enrollment in WellPoint affiliates depends on
About WellPoint, Inc.
WellPoint is one of the nation’s leading health benefits companies. We
believe that our health connects us all. So we focus on being a valued
health partner and delivering quality products and services that give
members access to the care they need. With nearly 67 million people
served by our affiliated companies including nearly 37 million enrolled
in our family of health plans, we can make a real difference to meet the
needs of our diverse customers. We’re an independent licensee of the
Blue Cross and Blue Shield Association. We serve members as the Blue
Cross licensee for California; and as the Blue Cross and Blue Shield
licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine,
Missouri (excluding 30 counties in the Kansas City area), Nevada, New
Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New
York City metropolitan and surrounding counties and as the Blue Cross or
Blue Cross Blue Shield licensee in selected upstate counties only),
Ohio, Virginia (excluding the Northern Virginia suburbs of Washington,
D.C.), and Wisconsin. In most of these service areas, our plans do
business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue
Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or
Empire Blue Cross (in the New York service areas). We also serve
customers in other states through our Amerigroup and CareMore
subsidiaries. To find out more about us, go to wellpoint.com.
About the Center for Plain Language
The Center for Plain Language is a non-profit organization in the
Washington, D.C. area. The Center’s ClearMark awards further its mission
is to get government and business to communicate more clearly with
citizens and customers. Nominations for the 2015 awards will open on the
Center’s website, centerforplainlanguage.org,
Source: WellPoint, Inc.
Doug Bennett Jr., (502)